SOFT SAVING: GEN Z’S FINANCIAL PHILOSOPHY

Soft Saving: Gen Z’s Financial Philosophy

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor decades, economic success complied with a familiar pattern: earn progressively, conserve strongly, acquire a home, and plan for retirement. However Gen Z is approaching cash with a fresh perspective. As opposed to focusing only on long-term build-up, this generation is prioritizing equilibri

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